We’re creating products and routines that work with real family life and quietly send support to the researchers working on better futures for children
Join Founding Families
We’ll only email when there’s something genuinely useful to share, we will never share your details and you can unsubscribe at any time.
We’ll only email when there’s something genuinely useful to share, we will never share your details and you can unsubscribe at any time.
We believe small, everyday product choice can create outsized social impact
Trusted healthcare products.
Trusted healthcare products.
Trusted healthcare products.
Everyday essentials, selected for quality and reliability in your home.
Everyday essentials, selected for quality and reliability in your home.
Every purchase supports research.
Every purchase supports research.
Every purchase supports research.
A portion helps fund breakthrough children’s medical research in Australia.
A portion helps fund breakthrough children’s medical research in Australia.
Designed for trust.
Designed for trust.
Designed for trust.
QR codes and donation tracking built into the product and business
QR codes and donation tracking built into the product and business
What is The Good Medicine Project?
The Good Medicine Project (TGMP) is a new kind of health brand. We’re building products that make everyday care calmer for families – and redirect part of the profits to children’s medical research.
We’re starting with everyday care designed around how families actually behave on messy, emotional days. Over time, we want to re-think the whole medicine cupboard with products that are better for kids, better for carers, and better for future patients.
Everyday care products, designed with behavioural science rather than just marketing spin.
Everyday care products, designed with behavioural science rather than just marketing spin.
A clear commitment to supporting children’s medical research with every product we sell.
A clear commitment to supporting children’s medical research with every product we sell.
Built with families, clinicians and allies who want their everyday spending to do more good.
Built with families, clinicians and allies who want their everyday spending to do more good.
Why become a Founding Family?
Founding Families are the first group of parents, carers and allies helping to bring TGMP to life. You’re not just joining a mailing list – you’re helping to shape what gets made.
When you join, you’ll: 1. Help shape the first products Be invited to vote on designs, features and formats for our first kids’ first-aid kits and future ideas. 2. Get early access and updates Hear first when products are ready, when trials open, and how we’re progressing towards launch and retail. 3. See where your impact is going Receive updates on the children’s medical research you’re helping to support, in plain language rather than jargon.
Why this matters
Children’s medical research is still under-funded compared to the scale of the need. Families and clinicians see the gap every day in hospitals, clinics and community settings.
Most parents would like to do more, but life is busy and it’s hard to turn good intentions into consistent action. TGMP exists to make it easier: every time you choose one of our products over a standard option, you’re quietly helping to fund children’s medical research.
Why we’re building TGMP
The idea for TGMP started in children’s hospitals and clinic waiting rooms, as much as in meeting rooms. Our family has spent time on the “other side” of the health system, having the kind of conversations you never expect to have about a child you love.
Along the way we noticed a gap: the home medicine cupboard is one of the last untouched corners of consumer health. It’s dominated by legacy brands, dated design and almost no sense of purpose. Yet every product in that cupboard is the result of a choice.
Families are increasingly looking for brands that reflect their values – evidence-based, transparent and genuinely trying to do good. We believe small, everyday products can create outsized social impact when they’re designed with care and when part of every purchase fuels something bigger.
The Good Medicine Project is our attempt to close that gap a little. By re-thinking everyday kids’ health products with families, clinicians and behavioural science, we want to build a brand that feels calm and practical in the moment – and quietly helps fund the research that will give more children the futures they deserve.
Does it cost anything to join the Founding Families list?
No. Joining Founding Families is free. You’re simply raising your hand to be part of the early community helping to shape TGMP. You can unsubscribe from emails at any time.
When will the first products be available?
We’re currently finalising our first range of kids’ first-aid kits and plan to share more concrete timing with Founding Families first. As soon as we have sample timelines and launch dates, you’ll be the first to know.
How will the children’s medical research funding work?
A portion of TGMP’s profits will be directed to children’s medical research through trusted partners. We’re working with paediatric experts to make sure funds go where they’re needed most. As the brand grows, we’ll share clear updates on how much has been contributed and which projects you’ve helped support.
Does it cost anything to join the Founding Families list?
No. Joining Founding Families is free. You’re simply raising your hand to be part of the early community helping to shape TGMP. You can unsubscribe from emails at any time.
When will the first products be available?
We’re currently finalising our first range of kids’ first-aid kits and plan to share more concrete timing with Founding Families first. As soon as we have sample timelines and launch dates, you’ll be the first to know.
How will the children’s medical research funding work?
A portion of TGMP’s profits will be directed to children’s medical research through trusted partners. We’re working with paediatric experts to make sure funds go where they’re needed most. As the brand grows, we’ll share clear updates on how much has been contributed and which projects you’ve helped support.
Does it cost anything to join the Founding Families list?
No. Joining Founding Families is free. You’re simply raising your hand to be part of the early community helping to shape TGMP. You can unsubscribe from emails at any time.
When will the first products be available?
We’re currently finalising our first range of kids’ first-aid kits and plan to share more concrete timing with Founding Families first. As soon as we have sample timelines and launch dates, you’ll be the first to know.
How will the children’s medical research funding work?
A portion of TGMP’s profits will be directed to children’s medical research through trusted partners. We’re working with paediatric experts to make sure funds go where they’re needed most. As the brand grows, we’ll share clear updates on how much has been contributed and which projects you’ve helped support.
Created by a healthcare leader with a vision for better futures.
A project built on expertise, purpose and hope.
Join Founding Families
Join Founding Families
No spam. No pressure. Just honest updates about building The Good Medicine Project, chances to have your say, and news on the impact you’re helping to create.
No spam. No pressure. Just honest updates about building The Good Medicine Project, chances to have your say, and news on the impact you’re helping to create.
