About Us

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At The Good Medicine Project, we believe small, everyday choices can add up to something meaningful.

We’re creating simple, thoughtful care products for families — and using them to help fund better futures for children through medical research.

“Everyday care. Bigger impact.”

Our Motive

At The Good Medicine Project, we’re motivated by a simple idea: everyday care should work for families — and do more good in the world.

We design thoughtful, low-friction health products around how real families live, behave and feel on messy, emotional days. With every product, we quietly direct support to children’s medical research to help create better futures.

This isn’t about doing more.

It’s about making everyday choices count.

Designed around real family life

We build everyday care around how families actually live — rushed mornings, scraped knees, emotional moments and all

Built for messy, emotional days

We design for the moments that don’t go to plan, creating products that reduce friction when families need it most.

Quietly funds children’s medical research

Every product sold helps direct funding to children’s medical research through trusted partners — without asking families to do anything extra.

About Us

The Good Medicine Project was created by a healthcare leader with experience across medicines, systems and policy — and shaped by first-hand experience navigating serious childhood illness within a family.

That lived perspective brings a clear understanding of how overwhelming everyday care can feel, and how underfunded children’s medical research remains behind the scenes.

This project isn’t about personal branding or building another consumer product. It’s about designing calm, useful tools for real family life — and quietly directing part of everyday spending to the research that helps create better outcomes for children in the future.

TGMP is built alongside families, clinicians, designers and researchers, with a long-term commitment to evidence, transparency and measurable impact.